Emotion drives loyalty and engagement.
17: Provide Value
Anytime you share or post content to your Facebook page, ask yourself what kind of value you’re providing to your fans. The best way to get their attention is to make sure there’s a takeaway or something in it for them. At the very least, give them a good chuckle. At best, teach people how to do something, inspire them to take action, and add value to their life.
Give away value to build trust and engagement with your fans.
18: Tap Into Trending Topics
There’s a whole world of content revolving around us every second. Keep your ear to the ground for events and trends that might grab the attention of your audience. Work a relevant trending hashtag into a post to help boost organic visibility in social search.
Get creative to find engagement opportunities in trends.
Both Facebook and Twitter make it easy to see which topics are trending based on posts and discussions. Google Trends provides the same insight into trending topics based on search volume and published topics.
If you’re a local business, keep up with city, county, and state event calendars and watch for local trends that could be used in the same fashion.
19: Recycle High-value Posts
You’re not limited to posting only new content to your Facebook page. Occasionally dip into your archives for an engagement spike.
Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement. Post that content again, but tweak it so it’s fresh. Recycling posts allows you to spotlightpopular content that some of your fans may never have seen.
20: Upload Native Video
YouTube is a sizable social channel, but if you’ve been sharing your YouTube videos to your Facebook page, it’s time to make a switch. Facebook’s native video allows you to upload videos directly to your page, just like photos, and the algorithm works in your favor if you do.
Native video is proven to get more engagement and views.
If you compare YouTube shares to native videos on Facebook, native video receives more likes, shares, comments, and reach.
21: Celebrate Holidays
If you factor in silly holidays, along with more serious awareness dates and traditional holidays, you’ll never run out of ideas for your Facebook content schedule. If it’s a more whimsical celebration, have a little fun with it.
Use well-known events for engagement and promotion.
Your fans might also appreciate knowing when they can get a good deal, like $1 hotdogs on National Hot Dog Day at Sonic. Find ways to add value to every post to spark engagement.
22: Share Valuable Curated Content
Your audience knows when you’re promoting your business, and if you do it too much, they’ll start losing interest. To mix it up a bit, source high-value content relevant to their interests. Be a helpful resource for your fans.
Share valuable content from authoritative, trusted sources.
Use a tool like Quuu to curate content for specific audiences. It’s free and pulls relevant hand-curated content. Alltop and BuzzSumo are also recommended for finding popular content to share.
23: Post a Quiz or Poll
While a survey can generate more serious engagement, a quiz or poll can be a little more lighthearted. Focus on current developments in your industry or topics that are relevant to your audience. This type of interactive content can drive substantial engagement, especially if it generates personalized results that can easily be shared.
A free tool like Qzzr makes it easy to create customized, engaging quizzes that you can post anywhere, including Facebook.
Share quizzes on relevant topics on your Facebook page.
24: Rethink Hashtag Use
BuzzSumo analyzed over 1 billion Facebook posts and discovered that posts without hashtags get more engagement than posts with hashtags.
While you should use hashtags for trending topics to boost visibility, use hashtags sparingly (or not at all) in all of your other types of posts. Don’t make the mistake of using multiple hashtags in the hopes of increasing your content’s visibility.
25: Use Audience Targeting for Organic Posts
You can target a custom audience for your Facebook posts just like you target a specific audience with your ads.
Like ads, segmentation can potentially limit your reach, but the upside is your content is more likely to be seen by the people you want to get it in front of. It also costs nothing to set up a custom audience for your organic posts.
Put your posts in front of the perfect audience.
If this option isn’t enabled on your page, here’s how to turn it on. Go to your page and click the Settings tab. Under General Settings, you’ll find Audience Optimization for Posts. Click Edit and make sure this feature is turned on. This custom audience option will now be available whenever you post a status update to your page.
Turn on Audience Optimization for Posts.
26: Host Contests and Giveaways
Not many types of posts can garner as much attention as a giveaway or sweepstakes. The greater the value and relevance of the reward, the greater the engagement and potential reach. The best part about giveaways is they could potentially cost very little.
Give away your own product or even a decent third-party prize, and your costs are limited. You’re only paying out of pocket for the cost of the prize, fulfillment, and whatever service you use to host the promotion.
Everyone loves free stuff and contests bring people out of the woodwork.