AFFILIATE MARKETING

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

AFFILIATE MARKETING is the way of earning a commission by promoting ,advertising other peoples product on your website blog and facebook pages.you will promote a product to other which you like and earn a piece of the profit for each sale that you make by your marketing efforthttps://affiliate.program.amazon.com/

https://affiliate.flipkart.com

https://in.godaddy.com/affilitate.program

          ORM in digital marketing?

In today’s age of advanced technology, costumers are becoming smart. They now prefer to check the online reviews before availing any services or products of a brand. This is where the negative results and reviews on the first page of Google search results can impact a brand and its marketing negatively. This can lead a business to a situation where it loses its potential clients and hence, the opportunity to grow.
Online Reputation Management (ORM) plays an important role in digital marketing, by providing numerous ways that help brands in creating a positive online perception (understanding & awareness). It ensures that people find the right material when they search about a brand.

Useful Online Reputation Management Activities

Content Management :- Content plays very big role in ORM. You can publish images, content, videos, and podcasts.
SEO: You can do SEO, which is the process of increasing the visibility of a website on the search engines. Get more natural traffic, free traffic and promote our services or product on search engines.
Social Profile Management:- One of the most powerful (and easiest) methods to begin to control your reputation in the search engine result pages (SERPs) is to create social profiles on major social media websites.
Platforms: There are different platforms to publish content, including Twitter, Facebook, LinkedIn, blogs, directories, forums, and YouTube.
creating positive SEO-friendly content of a brand to feature in top search pages.
ORM involves inserting new content on-line that pushes previous or unwanted content lower in search results.

 NOTE:-
IT HELP TO BUILD A PERCEPTION TOWARDS THE BRAND IN DIFFERENT WAYS THROUGH ONLINE MARKETING .THERE ARE DIFFERENT MEDIUM THAT CAN ATTRACT AND UNDERSTAND OR AWARE THE PUBLIC

 EG :FACEBOOK ,BLOG,LINKEDIN,...

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how to create social media marketing plan

HOW TO CREATE SMM PLAN

Step 1: Determine Your Objectives

Main objectives:

• Increase Brand Awareness
• Drive Sales
• Generate Leads
• Create Community around your Brand

Step 2: Decide your Platforms:

FacebookLinkedinTwitterInstagramGoogle plus

Step 3: Optimize your Profiles and Pages

A Page Optimization Checklist:

• Optimize your Headers and Profile Images
• Provide Complete Company Information
• Customize your Facebook Page URL
• Add a Facebook Page CTA
• Optimize for SEO
• Pin your Best Content or Limited-Time Promotions to Top
• Facebook Page Tabs

Social Media Image Sizes:

For example facebook  cover page 828 * 315 pixels.

Step 4: Make your Social Content Calendar:

https://calendar.google.com/calendar

Step 5: Identify your Influences

THROUGH SOCIAL MEDIA:

THROUGH TOOL

Step 6: Find & Create Your Content

Step 7: posting

Step 10: Tracking

TYPES OF FACEBOOK POSTS TO HELP YOU GENERATE LEADS FROM YOUR BUSINESS PAGE

TYPES OF FACEBOOK POST  TO GENERATE LEADS FROM YOUR BUSINESS PAGE

"WHAT MAKE AN EFFECTIVE POST"

1. ALWAYS START WITH A CLEAR GOALS
2. TELL YOUR FOLLOWER SOMETHING INTRESTING FOR CATCH THE FOLLOWERS VERY EASILY.
3. BE BRIEF AND SHORT BECAUSE THE FOLLOWERS HAVE NO TOO TIME TO READ A LENGHTY PARAGRAPH,SO IT MUST BE SHORT AND SIMPLE
4. USE PHOTOS AND VIDEOS
5. USE CALL TO ACTION
6. USE HASHTAGS
7. CHECK THE RESPONSE OF YOUR POSTS

 

        "How to start a seo projects for a client"

1)VISIT WEBSITE:

2)COLLECT INFORMATION ABOUT KEYWORD LIST:

3)SELECT KEYWORD LIST AND SELECT WEB PAGE:

4)START ON PAGE SEO FOR ALL SELECTED PAGES:

5)CHECK AND IMPROVE THE OUTPUT:

6)START OFF PAGE SEO FOR ALL THE PAGES:

7)AFTER 7 OR 20 DAYS START CHECKING RANKING FOR KEYWORD FOR WHICH YOU ARE DOING SEO,USING SEO RANK CHECKER TOOL:

 1.Visit Website each pages   first and Check Website current status

(a)Whether it is SEO friendly  Website and Make Website Audit for  website url structure , page title, meta description, meta keywords, content optimization(text,images,videos).
ie. Part -1 (Head Section) Part- 2 (Body Section)
For Example : Checking SEO Score for each pages of website using online Tools:
https://smallseotools.com/website-seo-score-checker/& check seo rank  for current website suing  :-
https://smallseotools.com/keyword-position/(b) Check website speed test  and mobile friendly test. https://developers.google.com/speed/pagespeed/insights(c)check Domain authority checker :-https://smallseotools.com/domain-authority-checker/  (d)Check Alexa ranking:-https://www.alexa.com/siteinfo

2.Collect information about keyword list using Google Adwords-Keyword Planner (Using Product & service information)

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

3. Select keyword list & Select web pages of website for which   Client want   search engine ranking  ON Page SEO activity.

For Example: You have chosen 15 Keyword list
Note: Choose long tail keywords too(long tail keyword means having more than four words) .

4. Start ON Page SEO for selected pages:-

Make ready page title, search engine title, search engine description & SEO Content for each Pages   which you have selected for ON Page SEO.
Note: for this Make research on websites which are coming on first page.
Check their page title, search engine title, search engine description & SEO Content.
& again check seo score of   your each web pages:-https://smallseotools.com/website-seo-score-checker/and also use   http://www.onpageseotool.com/ for   particular keyword .

5.       After doing ON Page SEO Check SEO Score of each page which you have optimized & improve if any error comes & again check SEO score & keep it up till all errors will be removed.

6. Start OFF Page SEO for all pages:-

A: Article Submission: & Create backlinks in article content for all pages of website.
B: Social Media Sharing of all pages.
C: Forum Signature, Quora.com..etc.
D:social bookmarking (pinterest.com)
Note: Use Google Calendar for OFF page SEO Activity.
For  e.g. on which  day on which topic you will make an article posting.
https://calendar.google.com/calendar

7.  After   7 OR 10 days Start Checking ranking for keywords for which you are doing SEO. Using SEO rank checker tool.

https://smallseotools.com/keyword-position/
& keep doing off page SEO Activity  to monitor ranking and increase ranking .

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AD RANK AND ACTUAL CPC