OFF PAGE SEO

             OFF PAGE SEO 

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing

·        Social bookmarking

What Are The Benefits Of ‘Off-Site SEO’ To Website Owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

LINK BUILDING TECHNIQUES IN DETAILS:

A)LINK BUILDING:

1)Question and Answering: 

               - eg.  quora.com

        Here we can search for particular topics questions for eg-what is seo ?.We can also create a question and give answers .With answer we create backlinks.

           

2)Article submission:

         -eg. hubpages.com

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.

3)Blog directory submission:

       eg -bloghub.com

 Blog directory submission is one of the SEO technique in which we can submit blogs on different directories in which you can your site details which helps to increase the ranking to your site.

4)Blog comment:

         eg- blogspot.com

Blog commenting is defined as a relationship between blogs, bloggers and blogreaders. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social.

6)Infographic images:

           eg- pintrest.com

An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.

B) SOCIAL BOOKMARKING:

Social bookmarking is a user-defined taxonomy system for bookmark s. Such a taxonomy is sometimes called a folksonomy and the bookmarks are referred to as tags. Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and can be accessed from any computer.

 In this process we save website link with description or image and share this link             eg-   pintrest.com ,digg.com/submit