how to create social media marketing plan

HOW TO CREATE SMM PLAN

Step 1: Determine Your Objectives

Main objectives:

• Increase Brand Awareness
• Drive Sales
• Generate Leads
• Create Community around your Brand

Step 2: Decide your Platforms:

FacebookLinkedinTwitterInstagramGoogle plus

Step 3: Optimize your Profiles and Pages

A Page Optimization Checklist:

• Optimize your Headers and Profile Images
• Provide Complete Company Information
• Customize your Facebook Page URL
• Add a Facebook Page CTA
• Optimize for SEO
• Pin your Best Content or Limited-Time Promotions to Top
• Facebook Page Tabs

Social Media Image Sizes:

For example facebook  cover page 828 * 315 pixels.

Step 4: Make your Social Content Calendar:

https://calendar.google.com/calendar

Step 5: Identify your Influences

THROUGH SOCIAL MEDIA:

THROUGH TOOL

Step 6: Find & Create Your Content

Step 7: posting

Step 10: Tracking