Google Adwords :-
(a) Display
Network Campaign with
Responsive ad using VCpm Bid Strategy
.
Note:- With viewable
CPM, you bid on 1,000 viewable impressions and you pay for impressions that are
measured as viewable. An ad is counted as "viewable" when 50 percent
of your ad shows on screen for one second or longer for Display ads and two
seconds or longer for Video ads. Viewable CPM lets you bid on the actual value
of your ad appearing in a viewable position on a given placement.
(b)Video
Campaign
with in stream ad using CPV Bid
Strategy .
About cost-per-view
(CPV) bidding:-
Cost-per-view (CPV)
bidding is the default way to set the amount you'll pay for TrueView video ads
in Google Ads. With CPV bidding, you'll pay for video views
or interactions (such as clicks on call-to-action overlays, cards, and
companion banners).
To set a CPV bid, you
enter the highest amount you want to pay per view while setting up your ad
group.
Your bid is called
your maximum CPV bid, or simply "max. CPV." This bid applies to all
ads in an ad group.
Example
If you think it's worth 25 cents to have someone watch your
video, you can set US$0.25 as your max CPV bid. This means:
·
For a TrueView in-stream video ad, you'll pay a maximum of
US$0.25 when someone watches 30 seconds of your video (or the duration if it's
shorter than 30 seconds) or engages with an interactive element, whichever
comes first
(2)INCREASE
WEBSITE VISITOR AND LEAD GENERATION :-
(a) Search Network
Campaign with text ad using
bid strategy manual cpc.
Manual CPC bidding:-
A bidding method that lets you set your own maximum
cost-per-click (CPC) for your ads. This differs from automated bid strategies,
which set bid amounts for you.
·
Manual CPC bidding
gives you control to set the maximum amount that you could pay for each click
on your ads.
·
You start by setting
a maximum cost-per-click (CPC) bid for your entire ad group (called
your default bid), but you can also set separate bids for individual keywords
or placements. For example, if you've found that certain keywords are more
profitable, you can use manual bidding to allocate more of your advertising
budget to those keywords.
·
If you're not sure
which keywords or placements are most profitable, or if you don't have time to
devote to managing manual bids, consider a Maximize Clicks bid
strategy instead. Maximize Clicks is an automated bid strategy that
automatically sets your bids to help get as many clicks as possible within your
budget
How CPC bidding works
For CPC bidding campaigns, you set a maximum cost-per-click bid
- or simply "max. CPC" - that's the highest amount that you're
willing to pay for a click on your ad (unless you're setting bid
adjustments, or using Enhanced
CPC).
Example
If you think it's worth US$.25 to have someone visit your
website, you can set US$0.25 as your max. CPC. You'll pay a maximum of US$0.25
when a person reads your ad and clicks it, and you pay nothing if they don't
click.
Let's say you create a text ad and set a max. CPC bid of
US$0.25. If 500 people see the ad, and 23 of them click to learn more, you pay
only for those 23 clicks. Your max. CPC bid was US$0.25, so you'll pay no more
than 23 clicks x US$0.25, or US$5.75.
Often you'll pay less than your max. CPC because with the Google
Ads auction, the most you'll pay is what's minimally required to hold your ad
position and any ad formats shown with your ad, such as sitelinks. Read the
section below on actual CPC to learn more about the final amount you're charged
for a click.
How to decide what CPC bid amount to set
Once you've set max.
CPC amounts that you're comfortable with, see how many clicks your ads begin to
accrue, and whether those clicks lead to business results on your website.
Also, remember that Internet traffic is always changing, so it's important to
re-evaluate your CPC bids regularly.
·
Keyword
Planner shows you how
often some keywords get searched, and gives you cost estimates at a glance.
·
First-page
bid estimates helps you see
how much you may need to bid to put your ad on the first page of Google search
results.
Using bid
adjustments to reach the right customers
You can set bid adjustments that increase or decrease your max. CPC
bids for searches occurring on mobile devices or in specific locations. If your
campaign targets the Display Network, you can also set bid adjustments for
targeting methods in your ad group, like topics or placements, to help your ad
show to the most relevant audience. Bid adjustments give you more control over
when and where your ad appears, and are applied on top of your existing bids.
Max. CPC bidding options
You can apply your max. CPC bid several ways. Let's say you have
a bakery, and you've set up a "breakfast" ad group with keywords
like donuts, crullers,
and apple fritters. Here's how you might set
your bids:
·
If you want all the
keywords in an ad group to have the same bid: Set
an ad group default bid. If you choose a US$1 CPC, then that's your max. CPC
when someone searches for donuts, crullers, or apple fritters --
any of your keywords. The same bid applies to placements if you're running your
ad on the Display Network. This is the easiest way to manage your CPCs.
·
If you want the keywords in
an ad group to have different bids: Set keyword bids. For
instance, if you know that people who search for apple fritters tend
to buy more than people searching for donuts,
then you might bid US$1.25 for each click on apple fritters and US$1 for each
click on donuts.
·
If you want your Display
Network targeting methods to have different bids: You
can set a max. CPC for placements, topics, or other targeting methods. For
instance, you can try to help your ad show on a donut recipes website by
setting a custom bid for that particular placement on the Display Network.
(b) Search
network Campaign with text ad using Target
CPA bid strategy .
How it works
Using historical information about your campaign and evaluating
the contextual signals present at auction-time, Target CPA bidding
automatically finds an optimal CPC bid for your ad each time it's eligible to
appear. AdWords sets these bids to achieve an average CPA equal to your target
across all campaigns using this strategy.
Some conversions may cost more than your target and some may
cost less, but altogether AdWords will try to keep your cost per conversion
equal to the target CPA you set. These changes in CPA take place because
your actual CPA depends on factors outside Google's control, like changes to
your website or ads or increased competition in ad auctions. Additionally, your
actual conversion rate can be lower or higher than the predicted conversion
rate.
For example, if you choose a target CPA of $10, AdWords will
automatically set your CPC bids to try to get you as many conversions at $10 on
average. To help improve your performance in every ad auction, this strategy
adjusts bids using real-time
signals like device, browser, location, time of day, remarketing
list, and more.
Settings
Target CPA
This is the average amount you’d like to pay for a conversion.
The target CPA you set may influence the number of conversions you get. Setting
a target that is too low, for example, may cause you to forgo clicks that could
result in conversions, resulting in fewer total conversions.
If your campaign has historical conversion data, AdWords will
recommend a target CPA. This recommendation is calculated based on your actual
CPA performance over the last few weeks. When you create a new campaign, AdWords
will recommend a target CPA based on your account’s historical conversion data.
When formulating a recommended target CPA, we’ll exclude
performance from the last few days to account for conversions that may take
more than a day to complete following an ad click. You can choose whether to
use this recommended target CPA or to set your own.
GOOGLE ADWORDS IMPORTANT TERMS
- QUALITY SCORE :
- CLICK THROUGH RATE:
- ABOUT AD RELEVANCE:
- EXPECTED CTR:
- LANDING PAGE EXPERIENCE
QUALITY SCORE:
QUALITY SCORE IS AN ESTIMATE OF THE QUALITY OF YOUR ADS,KEYWORDS,AND AD RELEVANCE,LANDING PAGE
CLICK THROUGH RATE:
THE NO: OF CLICK THAT YOUR AD WILL RECEIVE
ABOUT AD RELEVANCE:
DOES THE AD MAKE SENSE TO APPEAR WHEN SOMEONE SEARCH FOR A PARTICULAR KEYWORD.IT IS USED TO CHECK THE ADS THAT IS RELEVANT OR NOT FOR THAT KEYWORD.
EXPECTED CLICK THROUGH RATE:
HOW LIKELY IS SOMEONE TO CLICK YOUR AD WHEN GOOGLE SERVES IT FOR THE KEYWORD THEY TYPE IN?
LANDING PAGE EXPERIENCE:
THE LANDING PAGES PROVIDES A CLEAR AND USEFUL INFORMATION TO THE CUSTOMER AND IT SHOULD BE RELATED TO THE KEYWORD AND WHAT CUSTOMER IS SEARCHING FOR .IT SHOULD PROVIDE PROPER MEANINGFUL CONTENT AND ENQUIRY FORM .
